Pizza and Cupcakes and Texting Oh My!

A funny thing happened over dinner the other night.  (No, it’s not the start of a joke, this is a true story!)  We were out with a group of family members celebrating the 71st birthday of my Godfather.  The pizza was gone or boxed up and most of us had pushed away from the remaining cupcakes.  I saw this as a good time to check the new text that just dinged in my phone.  For less than a minute I was engrossed in reading about a boating accident in the Mediterranean that took the life of a well-know local person.  Suddenly I heard my Godmother comment about how everyone always has to be on their phones and no one has verbal conversations anymore.  Given the age of the crowd, there was no point in trying to sway the opinion.  I just silently went along with consensus; that internet thing will never catch on.

Seriously?  Yes, I swear, true story.  What my elder family members do not understand is that the internet—and social media in general—is definitely here to stay and it is crucial to doing business.  Whether or not a company is selling tangible products/services online, they still have an online reputation.  If that company is not onboard with current technology and managing their online reputation, it is still going to be out there.  Except now it is unchecked, accepted as truth, and running wild.  We live in a time of immediate gratification; now is not soon enough.  If you think an unhappy customer will call or email you and wait for a satisfactory resolution to their problem you are living in a dream world and it’s called 1950!

Today’s consumers are online contributing to the reputation of businesses.  They know what issues other customers have had and whether or not those problems were resolved in a reasonable manner.  They also know with whom companies do business and where their charitable donations are going; just ask Target and the Susan G. Komen executives how that works.  Not to mention these social media patrons have access to current events every second of every day.  No longer is the news on at just six and ten or on certain websites; it’s available through constant updates like Twitter feeds around the clock.

I know a lot of people don’t like to try new things, but change is your friend.  Change is the only sure thing in life besides death.  I’m certainly not advocating for spending all your time in front of a screen; I actually believe much of our country’s polarization is due to loss of normal conversational ability.  But that doesn’t mean you can’t balance the online realm with the real world, or catch up on current events when you have a minute of down-time.  As with pizza and cupcakes, everything in moderation.


Banana Flip Cupcakes

24 cupcakes made from yellow cake mix, baked and cooled

8 oz cream cheese, softened

1 C powdered sugar

1 tub whipped topping

1 T banana flavoring


Beat the cream cheese and powdered sugar together until the lumps are gone.  Add the banana flavoring and about a third of the whipped topping and beat until smooth.  Fold in the remaining whipped topping half at a time.  Put in a large zip-top bag or pastry bag fitted with a long tip.  Insert the tip into the middle of the cupcake and squeeze a generous amount inside.  Repeat for all the cupcakes, using about half the frosting, and frost the tops with the rest.  Store in the refrigerator, enjoy in moderation.


One response to this post.

  1. Posted by Rosanne Perala on September 22, 2012 at 8:42 am

    I am old and I can and do wait for the news on tv at supper time. Then I digest it with my food and throw out the bad and retain the good. I don’t need to be scribbling on a phone to do this and that makes me happy. Cupcakes are the necessity of life in moderation of course. Good article.


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